know what’s right for you.
What Business Are You Really Running?
Diagnostic and Training
Creator. Freelancer. Consultant. Agency owner. Tutoring company. These are names — not business models. And the model you're actually running is what tells you how many customers you need, what to charge, how to market, and how your calendar should feel.
Get instant access to:
✔ A short diagnostic guiding you to your business model
✔ A short training outlining the business models and the impact on your marketing and sales.
(You’ll get immediate access to the system and a few follow-up lessons on how to make it work inside your business.)
Hi, I’m Jessica lackey
Consider me the thinking person’s business strategist and the antidote to the “growth at all costs” online business influencer.
✔ Harvard Business School MBA
✔ Ex-McKinsey Consultant for Fortune 500 Firms
✔ Former Global Director of Sales & Ops at Nike
✔ ICF-Certified Coach
✔ Know my way around a Tarot deck
After coaching 200+ experts-turned-entrepreneurs, I’ve seen the pattern: too many brilliant people chase tactics that don’t fit.