No more Bets
Leave the gambles behind and take the un-sexy steps that lead to very sexy stability.
Each week, get a grounded, systems-minded, and deeply honest essay on what actually works to grow a profitable expert-led business.
Hi, I’m Jessica lackey
Consider me the thinking person’s business strategist and the antidote to the “growth at all costs” online business influencer.
✔ Harvard Business School MBA
✔ Ex-McKinsey Consultant for Fortune 500 Firms
✔ Former Global Director of Sales & Ops at Nike
✔ ICF-Certified Coach
✔ Know my way around a Tarot deck
After training more than 200+ Experts-turned-Entrepreneurs in my consulting & coaching programs, I know why so many end up scrambled, squeezed, or stagnant.
Most coaches sell you secrets, shortcuts, and "proven" formulas that are teaching you how to play business, not build a business.
But if your business is rooted in real expertise, you already know: most of it’s smoke and mirrors.
The real secret to profit? Doing the foundational work we want to avoid (but actually can’t).