COLLECTIONS: PART 1
Design Your Business
Build with purpose, not a playbook
Their roadmap isn’t necessarily yours.
Most business advice assumes you’re on the same path as the person giving it—but their roadmap isn’t necessarily yours.
Without defining your own vision, you risk chasing someone else’s version of success and building a business that doesn’t truly work for you.
Before implementing strategies and tactics, you need clarity on your business design.
• What business are you actually running?
• What stage are you in?
• What role does this business play in your life?
These questions act as your compass, helping you filter advice, align decisions, and ensure every step moves you toward the business—and life—you actually want.
DESIGN THE BUSINESS IS THE FIRST PHASE OF THE DEEPER FOUNDATIONS PROCESS.
It sets the stage for sustainable growth by ensuring that your business is built to serve you—not the other way around.
STEP 1
What Business Are You Really Running?
“I’m a creator. A freelancer. A solopreneur. An entrepreneur. A consultant. An agency owner. I run a small business.” These labels describe what you do—but they don’t define how your business actually works.
Your business model shapes everything—your revenue streams, pricing, client relationships, and long-term sustainability.
Understanding it allows you filter advice, choose the right strategies, and build a business that fits your skills, goals, and lifestyle.
STEP 2
What Stage of Business Are You In?
The strategies that help launch a business aren’t the same ones that help it grow.
Scaling before you’re ready, or implementing tactics not designed for your stage can waste time, energy, and cash.
Knowing your business stage helps you focus on what matters now instead of getting lost in advice meant for someone in a different phase. Start where you are, not where you think you should be.
STEP 3
What profit do you need from your business?
More revenue isn’t always the answer.
A “scalable” business isn’t necessarily more profitable or aligned with how you want to work. Revenue and profit should support your vision, not just maximize one set of numbers.
What does enough look like for you? We’ll break down different business models and profit structures, helping you align financial goals with your values and work style so your business truly works for you.
Design the Business Articles
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