COLLECTIONS: PART 3
Run Your Business
Rhythms and rituals for resiliency
Business isn’t about doing more - it’s about doing what matters, consistently and sustainably.
Running the business with deeper foundations means fewer, better commitments, tracking the right signals from roots to fruits, and recognizing that business growth follows a natural cycle.
When you stop treating business as a short-term sprint and start tending to it like a long-term commitment, you build rhythms that strengthen over time.
You spend the right amount of time building, running, and delivering the business without overloading yourself or neglecting the practices that lead to predictable profit.
And most importantly, you honor the season you’re in, knowing that every phase has its place.
Run the Business is the final phase of the Deeper Foundations process.
It helps you embrace the practices of sustainable business growth and focus your efforts where they matter most.
STEP 1
So, what do I DO every day?
Consistent revenue doesn’t come from working harder—it comes from balancing your time between building, running the business and delivering the business.
When you understand how to allocate your time across the different stages of business, you maintain momentum, generate steady revenue, and ensure that you’re not just keeping your business afloat but actively strengthening it.
STEP 2
Track the Metrics that Matter
What you measure shapes what you prioritize.
But vanity metrics such as likes, views, or even revenue spikes don’t measure a healthy business.
When you track the metrics that matter, from roots to fruits, you focus on what truly builds momentum and sustainability.
By focusing on the right signals, you make smarter decisions, stay grounded in what actually drives growth, and ensure you’re building for durability - not just visibility.
STEP 3
Implement the Essential Rhythms and Rituals
While growth isn’t linear, having a series of rhythms and rituals can help you stay grounded in what needs to be done in the present while staying aligned with your vision for the future.
Learn the rhythm of the monthly, seasonal, and yearly rituals as part of the Deeper Foundations approach.
Run the Business Articles
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