Build and run a business that matches your expertise.
Program: REFINE YOUR FOUNDATIONS
1:1 Consulting for established experts ready to turn proven expertise into a business that’s intentional, profitable, and sustainable.
“Random acts of revenue” are costing your business more than you realize.
You’re an expert in your field with client results to prove it—but your business operations and profit aren’t matching your level of sophistication.
You’re too skilled to keep fumbling around with business basics or getting lost in a crowded program full of people who aren’t at your level. You’ve probably tried hiring teams, implementing CRMs, or joining masterminds but these solutions weren’t tailored to your specific business model and sophistication level.
You’ve been “winging it” for 2+ years, through pure hustle and your professional network. And while that got you here, the real costs are adding up…
Financial Costs
→ Unpredictable monthly revenue despite consistent expertise.
→ Taking on clients you don’t love just to pay the bills.
→ Unable to pay yourself consistently or sustainably.
→ Spending money on admin help without the systems to utilize them effectively.
Time Costs
→ Constantly running out of time while getting less done.
→ Stuck in the day-to-day with no space for strategic growth.
→ Wasting hours searching for solutions and fixes.
→ Energy drained from jumping between random tasks.
Opportunity Costs
→ No reliable pipeline for future growth.
→ Declining client roster as referrals slow down.
→ Unable to capitalize on your existing network and audience.
→ Missing chances to scale because you’re stuck in chaos.
Hidden Costs
→ Mental overwhelm from controlled chaos.
→ Stress from not understanding your financial picture.
→ Frustration with marketing efforts that go nowhere.
→ Growing sense that you’re leaving money on the table.
You’re ready for a strategic roadmap—and a steady partner who can meet you at your level.
You need a strategic partner who can see the whole business—not just your marketing, offers, or operations—and help you identify what actually matters next and create an actual plan tailored to your business and your sophistication.
…not another coach pushing their business’s “playbook”.
INTRODUCING
Refine Your Foundations 1:1 Consulting
The strategic growth consulting you need, combining direct 1:1 guidance, practical implementation support, and curated community to help you build strong business foundations that last.
Direct Support
Get direct 1:1 guidance:
• Designing your business model
• Identifying your key metrics
• Creating your profitability plan
• Navigating the sales process
• Designing your visibility and authority strategy
• Managing tasks and projects in your tools and more!
Targeted Implementation
Skip the Google searches and endless calls.
Get the information and implementation support you need with curated curriculum, asynchronous communication between calls, and hands-on help troubleshooting workflows and assets as you build them.
Essential Rhythms and Community
Get access to the rhythms and relationships you need to sustain your business with complimentary access to the Deeper Foundations Membership.
Calls include a weekly Sales Sacred Hour, monthly Metrics that Matter guided reviews, and Quarterly Planning Rituals. Get support from others who believe in business foundations.
Long-Term Partner
You’ll never get stuck because you’ll always have a clear focus and roadmap, along with access to an experienced guide who understands both Fortune 50 operations and expertise-based businesses to take you every step of the way.
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![Amelia Hruby, Owner of Softer Sounds and host of Off The Grid Podcast]()
“When I started working with Jessica, my business was growing, but I didn’t know where it was going.”
I’d achieved all my early goals for my company (growing past six figures, building a contractor team, attracting my dream clients), but I didn’t know what I wanted to come next. Jessica looked “under the hood” of my business and was able to quickly and accurately assess what was going well and where I was out of alignment (with myself, my clients, my goals). I have so much more clarity and confidence since working with Jessica. I know where my business is going and how to get there. And I feel like I understand the financial big picture better than I ever have.
— Amelia Hruby, Owner of Softer Sounds and host of Off The Grid Podcast
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![Suzan Bond, Constellary]()
“Jessica brings both extensive business experience and the ability to create effective systems, but what really sets her apart is that she’s also a trained coach. ”
There are times when I’ve been in an emotional place and needed to focus on my mindset before moving forward. She meets me exactly where I am, providing the space and support I need. Many others are solely focused on tasks and strategies, but she understands that I’m a whole person. Her unique mix of skills and empathy is incredibly valuable.
— Suzan Bond, Constellary
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All those seeds you helped us plant are showing signs of spring, with so many concrete wins in the last several months.
It's validating to see your strategies working in real time. Thanks for your continued support and practical guidance that has generated real momentum. We're starting to feel like actual business owners, versus skilled consultants throwing spaghetti at the wall.
— Julianne Guinasso and Poonam Natha, Level Up Leaders
Here’s how it works:
PHASE 01
Diagnose
Month 1
Get concretely clear about what your business needs for growth—and the build order that’s right for you.
Targeted Assessment: Assess your current foundations
Personalized Roadmap: Get your 6-month roadmap and Business Model
Early Momentum: Find your quick revenue wins
PHASE 02
Design + Build
Months 2-5
Turn your roadmap into the business systems that create steady, sustainable growth.
Become the Obvious Choice: Clarify your expertise, positioning, authority, and offers so the right clients understand your value immediately.
Build a Business Development Engine: Create the relationship systems that consistently generate conversations, referrals, partnerships, and clients.
Install Your Business Operations: Design and install the operational rhythms, financial stewardship, and delivery systems that support sustainable growth.
PHASE 03
Embed + Evolve
Month 6 and ongoing
Embed and evolve the foundational practices in your business to become more efficient, effective, and resilient over time.
As your business evolves, new strategic questions emerge. We'll design the next steps together—whether that's hiring, authority, business development partnerships, operations, financial planning, new offers, or a more leveraged business model.
Business Evolution: Redesign your business as your authority, opportunities, and goals change.
Team Design: Design your right-sized team (if applicable).
Business Operations: Install well-oiled operations that support sustainable growth.
Authority & Reputation: Plot your path toward increasingly leveraged expertise.
When the primary work shifts from strategic design to consistent execution, you'll have a clear path into the Membership to maintain momentum through planning, community, and accountability.
Deliverables & Investment
• 90-minute Deeper Foundations Systems Assessment (initial + every 6 months)
• 2 60-minute 1:1 Strategy Calls per month, tackling topics like Customer Patterns, Offer Design, and Business Model / Profit Plan
• Unlimited 20-minute laser coaching sessions
• Personal asynchronous access through voice memos and document reviews
• (Additional Fee applies) Hands-on support building out systems or SOPs in your own tools
Direct Support
• Weekly Sacred Sales Hours and Planning sessions
• Monthly Metrics Reviews
• Quarterly Planning Rituals
• A community of 150+ business owners who believe in business foundations
Curriculum & Implementation
• A personalized roadmap and session-by-session next steps
• The full Deeper Foundations program library targeting key business systems
• Access to all implementation trainings and programs
• Templates and frameworks for immediate use
Community & Support
Investment:
Starts at $1,250/Month
*I ask you to commit to 6 months so we can build momentum together.
Step 1
Apply for the Program
Step 2
If we’re a fit, you’ll book a Discovery Call
Step 3
You’ll complete enrollment and start your Deeper Foundations Assessment
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“I’ve successfully run my business for over 10 years and never really felt like I knew what I was doing. Now I can focus on what to do and let the rest go. I have the data to back my gut instinct up. I also am armed with information so I can make better choices for my business, my clients, and myself.”
— Melissa Thornley, Melissa Thornley Consulting
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“I felt like I made actual progress with tangible results when working with you and especially appreciated having you review deliverables between consulting sessions. Knowing exactly what I was supposed to be working on after each of our sessions gave me the direction I really needed.”
— Misty Molloy, CoCreative Interiors
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“Our time together really improved my team cohesion. I felt like my team understood our North Star much better than before.”
— Alyssa Sharpe, Digi-Bridge
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"Jessica's support has been invaluable, relieving, and joyful. She knows what it's like to really have your heart in your work, and to care for your craft and the people you share it with. She helped me approach the parts of my business I was afraid of, see what was working well, and understand how my business could change seasonally. "
— Rachel Jepsen, You Are a Writer
In case we haven’t met…
I’m Jessica Lackey, and I bridge multiple worlds to help you build strong business foundations. With experience from McKinsey, Nike, and Harvard Business School, plus deep expertise in holistic business design, I understand both rigorous business systems and sustainable growth.
I’ve worked with over 60 entrepreneurs one-on-one, served as fractional COO for multiple 7-figure organizations, and helped hundreds of business owners through programs and membership. But what truly matters is that I see you—as an expert who deserves sophisticated support that matches your level of expertise.
This isn’t another “scale at all costs” program.
You don’t need another coach pushing their playbook or promising overnight millions.
You need someone who understands the nuances of expertise-based business and can help you build foundations that actually work for your vision.
You’ll grow without:
❌ Building complex tech or automations
❌ “Scaling” you out of doing work you love
❌ Spining in theory or mindset without action
❌ Resorting to manipulative or exploitative marketing and sales tactics
❌ Force-fiting “proven best practices” that don’t suit your business or clients
❌ Overloading you with content creation (unless you love it, and then we’ll optimize)
Imagine having a business that becomes easier to run over time, not harder.
A business where your systems work together to create momentum, your revenue is predictable, and you know exactly what moves the needle in your business.
Generate predictable revenue without constant hustling.
Create systems that compound and appreciate over time.
Make running your business easier, not more complex.
Gain clarity on what actually matters for YOUR business.
This offer is right for you if:
• You’re an established expertise-based business (coaching, consulting, advising, teaching)
• You’re at or approaching $10K+ monthly revenue
• You have proven client results but business chaos
• You’re ready to dedicate 2-4 hours weekly to implementation
• You want sophisticated guidance, not basic business advice
• You value sustainable growth over quick fixes
This offer is not right for you if:
• You’re just starting your business journey (consider the Deeper Foundations Membership instead.)
• You’re looking for foundational business coaching (consider the Define Your Foundations Cohort)
• You want a quick fix or overnight success
• You expect results without implementation
• You’re not ready to think systematically
• You need done-for-you services
• You have an established team and are looking for systems implementation or process design involving your team.
No more leaving money on the table because your foundations can’t keep up with your expertise.
A business without strong foundations can only grow so tall before it becomes unstable. The question isn’t whether you’ll need these foundations—it’s whether you’ll build them proactively now or reactively later when the stakes are higher.
Your expertise deserves better than constant chaos.
Let’s build something that lasts.
FAQs
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Plan for 2-4 hours weekly for implementation, plus our 1:1 calls and optional group sessions. The program is designed for busy service providers, with asynchronous support to maximize flexibility.
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Unlike typical business coaching focused on tactics or scale, Refine Your Foundations provides both sophisticated strategy and practical implementation support. You get direct access to corporate-level business expertise combined with hands-on help building systems that work for your specific business.
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We’re sold an image that the path to success is fast, predictable, and linear. It’s not. How quickly the changes you make to your business begin to bear fruit depends on your current stage, what you’re building, and how you’re building it to support your life. I’m not the right coach for you if you want someone to promise fast results.
Remember, you’re building something important. You’re not willing to compromise your values, or your health, or exploit your community for fast growth. That’s not a failure—it’s listening to your inner intuition about what success means to you.
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No. While our 1:1 calls are essential, group sessions are optional and recorded. The program is designed to work with your schedule through asynchronous support and flexible implementation timing.
Ready to go from scattered success to systematic growth?
Let’s discuss how Refine Your Foundations can help you build strong foundations for long-term success.