MEMBERSHIP FOR SOLO EXPERTS WHO SELL THROUGH AUTHORITY AND RELATIONSHIPS
Diagnose what matters. Then do the work to build it.
The business-building membership that gives you the path to build your business, the weekly rhythms to work on it, and access to the resources and rooms where serious experts are building right alongside you.
$50/month or $500/year. Cancel anytime.
By the numbers
Members building together, capped at 200.
Months the average member builds in tandem.
Focused trainings, tagged by foundation and level.
As a business owner, you have a dozen experts in your ear.
The content expert says to post every day.
The sales expert hands you a script.
The offers expert wants you to create a signature program in 6 weeks.
But each person is reading from a different playbook, and none of them accounts for how your business model works.
Worse, the overall tactics don’t mesh—like gears spinning side by side without touching.
Yet, you’re awfully busy and overwhelmed for someone whose business isn’t moving forward.
You need one comprehensive map, not siloed tactics.
The membership organizes the fundamentals of a working business into one coherent system, then gives you a place to sit down and do the work that generates ROI.
It’s built on the premise that every sustainable business stands on five interdependent foundations that reinforce one another.
→ Authority Loop
→ Relationship Rhythms
→ Root by Root Planning
→ Building Blocks
→ Business Design
The membership takes the messy, easy-to-avoid parts of running your business and lays them out in an order you can follow, at the depth you’re at right now.
Start by taking the Personalized Foundations Assessment to get a clear understanding of your current position across all five foundations, so you know exactly where to focus first.
For example…
Not sure who you serve or what you’re really selling?
→ Park yourself in Business Design and shape the foundation that everything else depends on.
Booked solid one month and refreshing your inbox the next?
→ Build the outreach cadence and sales skills that create a resilient pipeline in Relationship Rhythms.
Doing good work but drowning in the delivery, emails, and follow-ups?
→ Put your systems and processes in place in Building Blocks so you streamline the admin and your attention stays where it belongs.
Know exactly who you serve, but have no distinguishable P.O.V. about it?
→ Head up to Authority Loop to turn your expertise into frameworks, offers, and assets people seek you out for.
running on vibes, with no read on your numbers and no plan past tomorrow?
→ Set up Root by Root Planning to track what’s working, decide what to build next, and in what order.
Each foundation has three levels, and you deepen them as your business evolves.
You decide which foundation earns more depth and which is already right-sized for the business and life you want.
Inside your first week, you’ll have a tailored plan you can put into action.
Assess your foundations
Find out how you score across all five (not where you’re pretending to score).
Identify your first move
Pinpoint the one foundation that deserves your attention first.
Book a 30-minute call to map out your next 90 days.
Map it with Jessica
$50/month or $500/year. Cancel anytime.
30 Days in, you’ll have something to show for it.
This is what members tend to report first:
🏆 Revived Revenue
Revenue is back on the table from relationships and networks.
🏆 Trackable numbers
A tracker you finally keep up with, so you know your numbers and high-value activities.
🏆 Lighter Load
A clear-eyed look at how overcommitted you’ve been and low-value activities you can cut back.
🏆 Calmer Mindset
A steadier head, with self-blame and hustle pressure sent back to their infernal pits where they belong.
It’s the only membership where doing the work is the point.
01 LEARN
The Curriculum & Trainings
The full library of focused trainings across each foundation.
✅ Core Curriculum:
Five foundational challenges to put the essentials into practice so you end with something built, not just a checked box.
✅ Monthly Expert Session:
A live training that goes deeper or supplements the core curriculum, led by Jessica or a guest expert.
✅ Training Library:
From pricing philosophy to marketing for experts, managing information overload to mapping your network. Watch them on your own time, at your own pace.
✅ Each training is tagged by foundation and by level,
so you can go deep on the foundation that matches your stage and return to it whenever you need a refresher. Skim-friendly outlines and closed captions included.
A few of the topics waiting inside are:
Your Business Model
Managing Information Overload
Proactive Business Development
The Relational Sales System
Core Systems For Scaling
Pricing Philosophies
Sequencing Your Next Steps
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“It’s like business school for non-business people—people who are really good at their craft but need to learn how to run the business underneath it all.”
— Shivani Mehta
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I was always missing the biggest picture and a system-wide approach, and have been frustrated (to say the least) with very piecemeal, out-of-context, one-size-fits-all type marketing and business training in the past. The membership’s monthly calls are a great way to deepen my new learning and implement things practically as well.”
— Katarina Hunter
02 DO
The Weekly Rhythms
You show up, and the tasks that usually slide to “later” get done, on repeat.
✅ Weekly Sacred Sales Hour:
One focused hour for the outreach and relationship-building you keep putting off.
✅ Weekly Planning and Tending:
Close out the week, tend your systems, and walk into the next one clear on your priorities.
✅ Monthly Systems Tending and Metrics:
A longer block to maintain your operations and review your numbers, so you make decisions based on facts instead of guesswork.
✅ Monthly Q&As*:
Bring whatever you’re stuck on and get a straight answer live, so the questions holding you back get sorted by the end of the session.
✅ Quarterly Planning:
Step back, gauge the season ahead, and point your next three months in the right direction.
*Q&As rotate through North America, West Coast/Asia-Pacific, and Europe-friendly time slots each month. (See the calendar view in the FAQs.)
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“I reached out to five existing clients on one Monday and brought in $1,500 that week, just by checking in with people I hadn’t talked to in a while.”
— Anna Geddes
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“My quarterly client-only newsletter generated over $40K in repeat business last year. I can’t believe I didn’t do these relationship rhythms sooner.”
— Courtney Fanning
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"The weekly meeting rhythms have provided consistency in an aspect of the work that I’ve always struggled with. The whole philosophy of business and how to grow one is refreshingly human-centered rather than focused simply on the economics. "
— John Barcanic, Barcanic Consulting
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“I find the Q&As to be helpful to get your quick 1:1 insight on issues that I probably would have spiraled about for weeks on my own. “
— Arianna Smith
03 APPLY
The Tools and Templates Hub
Every framework comes with the tools to run it, plus quick reference guides for each system. Grab what you need and put the concepts to work the same day you learn them.
✅ The Deeper Foundations Tracker:
One living document for tracking the relationships and core activities that drive your business. It’s the VIP tool members open first, every single day.
✅ Interactive Planning Templates:
Ditch half-finished spreadsheets and abandoned Notion dashboards with apps that do the math for you. Plug in your info, and each one calculates or fills itself in as you go, then saves your progress.
✅ Quick-Reference Guides:
A one-page cheat sheet for every foundation, so you can run them without rewatching the trainings.
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“I’ve been filling out the tracker since August of last year. It’s literally foundational to how I run my business. It’s the first thing I open when I log in every day.”
— Katie Serda
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“I color-code every appointment to ‘build’, ‘grow’, or ‘deliver’, so I can look at my calendar and see exactly where my time is going. Identifying the core build projects and getting them down to three a quarter was hard, but now I’m actually completing them instead of spinning my wheels.”
— Erica Holthausen
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“You just replaced dozens of spreadsheets and hours of analysis in one tool. I’d pay extra to have access to something like this. 🤯”
— Deeper Foundations member
04 CONNECT
Your Support Network
Tap into a room of serious peers who understand what it means to grow a high-trust business based on relationships and authority, grouped so you can easily find your people.
✅ Connection Calls:
These facilitated connection calls are grouped by industry and stage, so you can find kindred co-workers, collaborators, and peers.
✅ Member-to-Member Forum:
Access a working forum where members trade reflections and answer each other’s questions. (Completely optional.)
✅ Member Pricing:
Receive exclusive pricing on 1:1 sessions when you want eyes on something specific.
✅ Promotions and Classifieds:
Monthly member promotions and classifieds that put your offers in front of the room.
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“I’ve connected with incredible people through you and had some paying clients as well.”
— Bev Feldman, Your Personal Tech Fairy
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“I connected with a couple of London-based members, and we meet in person about once a quarter to review and use Jessica’s frameworks as prompts for our conversations. We’ve all got very different businesses, but having that in-person connection has been lovely.”
— Deeper Foundations member
I’m Jessica, and I’m not afraid to tell you what your business needs next.
When I set off on my own entrepreneurial journey, I noticed the expert-led business industry was built on selling tactics without ever teaching the underlying skill of how a business fits together as a working whole.
So I drew the map. I organized the core fundamentals into one system and built a membership where you can apply your learning to your business alongside other business owners doing the same.
My signature lens was sharpened over years in operations consulting at companies like McKinsey and Nike, and now I bring this knowledge to small businesses that need more realistic resources but rarely get them.
I’m in the Q&As, the planning rituals, and your onboarding call, so you’re building alongside someone who knows your business and your name.
A business gets built across seasons, one foundation at a time, in the same weeks you’re delivering client work and keeping the lights on.
The membership runs on rhythms for exactly that reason.
You get a standing slot to add to a foundation even when the rest of your plate is full, so you keep building a little at a time instead of waiting for a free week that never shows up.
Quarter by quarter, you’ll address each foundation and reassess where your attention belongs. The membership is set up to keep you moving through the work, not stockpiling content you’ll never read.
Building a business is a long-term project, not a 6-week course.
You’ll always know where you are and what to work on next.
How members engage with the membership
There is no wrong way to be a member here. You can choose your own adventure, show up in whatever season you’re in, and change your level of engagement when your business or your bandwidth shifts.
You’re coming for the curriculum and training. You like to understand the whole system first and then go deep into the foundations relevant to your business. You appreciate a structured library of resources, tagged by level and focus area, that you can return to as you build.
The Deep Learner
You like to get shit done. You’re showing up to the weekly Sacred Sales Hours and tending calls to do the work you would otherwise put off. Accountability often happens in the presence of others, and the connection calls help you keep your eyes on the prize.
The Execution Master
You want to be where the people are. You’re tired of surface-level networking and want serious peers, referral partners, and collaborators who understand what it means to sell through relationships. The industry and stage of business connection calls give you a structured way in.
The Connector
You’re here for all of it, just not all at once. You move through the curriculum, co-working, and community, depending on the season and your business’s needs. You use the assessment and map to tell you which lever to pull and when, so you’re always working on the next right thing.
The Navigator
You’re not in attendance every week, but you come back when you’re stuck, overwhelmed, or ready to refocus. The membership door is built to make re-entry easy, so you can pick up where you left off. (This is a real way to belong here, not a lesser one.)
The Drop-In
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“Committing to outreach and follow-up landed me a webinar that I gave earlier this month!”
— Kim Healy
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“I’m consistently teaching at independent living facilities and have enough revenue to cover my recurring and unforeseen expenses. Marketing feels consistent, doable, effective, and enjoyable.”
– Jessica Lucey
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“Using the post-Building Blocks planning time every Friday has helped me clean up an overwhelming backlog and focus on my most important areas and tasks.”
— Maura Madden
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“I’m routinely doing reach-outs in a way that I wasn’t before.”
— Rachel Alexandria
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“[I’ve] gotten some good sales leads by forcing myself to reach out weekly to colleagues and clients.”
— Angela Perelli
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“[I’m] returning to real business-building methods and getting un-brainwashed from the half-baked ideas peddled by the folks of the online business casino.”
— Deeper Foundations Member
AND IF YOU’RE THINKING…
“I’m already in other business communities…”
You probably are, and most of them are places to talk.
This is a place to build.
You can respond to discussion topics, but you will never feel pressure to keep up with an endless feed of chatter and middling advice. What you get instead is a clear plan, focused work, and a room of serious people moving in the same direction.
One outreach habit, one connection, or one clear decision, and the membership more than pays for itself.
Investment: Monthly
$50/month
Pay as you go
Investment: Annual
$500/year
Two months free
Cancel anytime.
Membership is capped at 200 people, so you are a name in the room and not a number in a feed.
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“Joining felt like a no-brainer. You’re so generous with your time and knowledge."
— Kim Healy
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“After just a few months, I have received far more value from the Deeper Business membership than I have from spending thousands of dollars on 1:1 coaching that yielded little results."
— Kathryn Latham, Latham Business Solutions
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“I don’t feel like a faceless member of the crowd, and that makes sharing here feel much more safe and inviting.”
— Libby Espeland
Is this the right space for you?
This is for you if…
✅ You’re past the initial startup stage but can’t quite get traction because you’re not doing the things you need to do consistently.
✅ You’re ready to implement, not just collect more advice.
✅ You want to build or strengthen your five business foundations, not one trending marketing tactic.
✅ You sell through your authority and your relationships.
✅ You want a thoughtful room of people doing the work.
✅ You value ongoing support and realistic business planning.
This isn’t the right fit if…
❌ You’re looking for a place to network and hang out, rather than implementing what you learn.
❌ You don’t have any real clients yet or are dabbling with the idea of running a business.
❌ You are a course seller, a low-ticket/high-volume business, or a pure keynote-speaking business.
❌ You need intensive 1:1 support (see Refine Your Foundations)
❌ You want a structured, time-bound cohort (see Define Your Foundations)
❌ You want to learn social media or funnel-based marketing.
Every day you spend trying to piece together random tactics is a day you’re not building real foundations that could support your growth.
The membership gives you the map for what to build and in what order, the weekly rhythms to keep you building it, and a room of serious people doing the same.
$50/month or $500/year. Cancel anytime.
What you should know before you join:
When and where do the events happen?
The rhythm runs weekly, monthly, and quarterly. Mondays are Sacred Sales Hour, Fridays are for Planning and Tending, and each month adds a Q&A per time zone, a live training, a metrics review, and a monthly tending session. Every quarter, we plan together at the quarterly retreat. The calendar and everything around it live in Circle, and the live calls happen on Zoom.
Calls range between 11am to 1pm Eastern Time, with the exception of time-zone specific Q&A calls.
Time zones are built into the design. The monthly Q&As are held at North American, West Coast/Asia-Pacific, and Europe-friendly times, so you'll have a live session in your time zone each month. And when the timing still doesn't line up, you can send your question ahead, and I will answer it for you.
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The membership teaches you how to think, gives you the plan, rhythms, resources, and dedicated space to act on it. The Define Your Foundations cohort puts my eyes on your specific hurdles. Many members move into the cohort or 1:1 work when they hit a problem that calls for it, and keep the membership for the ongoing support.
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As much or as little as your season allows. Some members live in the weekly rhythms, and some drop in when they need a reset. Both are built into the design.
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In Circle, right alongside everything else. Trackers, guides, and past trainings are tagged by foundation and stage, so you can land on exactly what fits where you are right now.
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Sessions are recorded, and the recaps come straight to your inbox, so you can stay in the loop on your own schedule.
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You can cancel anytime.
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Yes. When you want to go deeper into a single foundation, standalone courses like Building Blocks and Relationship Rhythms offer live, hands-on implementation support in that area and are open to members. And when a problem needs my personal feedback, members move into the Define Your Foundations cohort or 1:1 work, while keeping the membership running for the ongoing rhythms.
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None. Stay month-to-month or save with the annual option.
Ready to stop second-guessing what to work on next and start building with a plan?
✔️ Run your business from one coherent map instead of six conflicting ones.
✔️ Understand what needs to be done and when, based on your business stage.
✔️ Do outreach, tracking, and planning consistently as non-negotiable weekly habits.
✔️ Make decisions without spiraling or sitting in a freeze state.