BUSINESS GROWTH STRATEGY & CONSULTING FOR EXPERTISE-BASED BUSINESSES
It’s time to stop gambling on tactics and start investing in business foundations.
THAT CONFUSION YOU FEEL ABOUT WHERE TO FOCUS?
It comes from trying to implement random tactics without understanding the foundations underneath.
Right now, you’re scrambled:
Drowning in advice about what you “should” be doing—from social media strategies to sales funnels to time management—but none of it seems to fit your expertise-based business.
And squeezed:
Running harder and investing more, but your profit margins and energy are shrinking. You know you’re overdelivering but can’t seem to break the cycle.
And stagnant:
Despite your deep expertise and proven results, your business isn’t growing. You’re stuck on a plateau, unsure what foundation to build on first.
Ready for more predictable revenue?
Here’s a free 5-day email course to get you started
Predictable REVENUE Roadmap: The 5 key shifts to break the scrambled-squeezed-stagnant cycle.
(Even if you’ve tried all the *proven* formulas in the book)
RUNNING A BUSINESS DIDN’T USED TO BE PART OF YOUR JOB DESCRIPTION. NOW IT IS.
You’re skilled at your craft.
Let’s make you skilled in running your business.
The Deeper Foundations™ Programs
Define Your Foundations
A 6-month guided journey through the essential frameworks and foundations of building a sustainable expertise-based business. Get a structured curriculum, community support, and personalized feedback so you can stop winging it and bring predictability into your business.
6-Month Cohort
Refine Your Foundations
For established expertise-based business owners making $10K+ monthly who need a strategic thought partner to refine and strengthen their business foundations. Get personalized support to grow a business that becomes more profitable and easier to operate over time.
1:1 + Peer Group Consulting
Align Your Foundations
Join a community of expertise-based business owners and get access to essential frameworks, monthly metrics reviews, and quarterly planning to keep your business moving forward with intention. Perfect for learning the fundamentals or maintaining your momentum.
Deeper Foundations™ Membership
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“Jessica looked ‘under the hood’ of my business and was able to quickly and accurately assess what was going well and where I was out of alignment (with myself, my clients, my goals.)”
I now know where my business is going and how to get there. And I feel like I understand the financial big picture better than I ever have.
— Amelia Hruby, Owner of Softer Sounds and host of Off The Grid Podcast
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“Just because you can grow a business doesn’t mean you can successfully operate it.”
Jessica brought her skills and expertise to pragmatically solve the organizational mess that a brilliant marketer like me needed. I wanted to solve all the problems in our organization but had no clue which angle to attack from. She’s realistic and an absolute genius and gets into the details with you.
— Julie Morris, Persona Media
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“After my work in Deeper Foundations, I’m seeing consistently higher revenue, and I have a realistic plan for long-term growth.”
In the year after the program, my Schedule C income more than tripled. I grew my revenue AND cut my expenses AND stopped wasting time on things that didn't fit my business.
— Jennifer Bower, Fortuna Money
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“I was able to systematize [my business], versus trying to find an additional stream of income.”
— Kelley Bonner, Burn Bright Consulting
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“You’re really clear on keeping the human aspect of work and business in the center. I truly believe my business would not be where it is today without her support.”
— Linda Rhyne, Linda Rhyne Consulting
We’re building systems that last, not quick fixes that fade.
AND NO, I’M NOT TALKING ABOUT SOFTWARE OR TECH TOOLS.
I’m talking about the interconnected core functions that make your business work:
• How you find clients
• How you deliver your services
• How you manage your money
• How you spend your time
Your business foundations aren’t static–they evolve as your business grows and your vision expands. Get clarity on the essential frameworks and rhythms needed to build repeatable processes that adapt with you. By tending to your foundations through each phase of growth, you’ll create a resilient business that becomes easier to run and more powerful over time.
I’m Jessica Lackey, an ex-corporate warrior turned deep business growth strategist.
From B2B, B2C, B2B2B, B2SMB, B2GOV—I’ve successfully navigated just about every B of business.
Most business coaches sell you secrets, shortcuts, and “proven” formulas designed for a completely different kind of business. I teach you how to build a predictably profitable business aligned with how you want to work.
And I’ve got the chops to do it…
With my background bridging Fortune 50 consulting and holistic business design, I help you see how all the pieces of your business work together and compound over time. No cookie-cutter solutions or pressure to scale or design a business that doesn’t serve you.
Just practical frameworks and real implementation support.
By addressing the core systems that support sustainable growth—without resorting to manipulative tactics or extractive practices—I help you create a business with real substance, not just surface-level success.
My background
Business Education
Fortune 500 Experience
Consulting Foundations
Life Coach Training
Business owners served
Get the sophisticated strategic thinking of high-level consulting with the practical, step-by-step implementation support of a trusted advisor who understands both the science and art of sustainable business growth.
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Systematic Success, Not Random Tactics
You already know there are no shortcuts or magic secrets to business success. Instead of jumping from strategy to strategy, you’ll learn how your business actually works and what it needs to thrive.
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Real Business Experience Meets Holistic Understanding
I bridge multiple worlds, bringing sophisticated business acumen from Fortune 50 companies, startups, and non-profits, along with a deep understanding of what sustainable, human-centered growth looks like.
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Practical Implementation, Not Just Strategy
You don’t need more theory or information. You need practical help implementing systems that stick. I provide hands-on support in setting up dashboards, refining workflows, and building foundations that make your business easier to run over time.
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Business Foundations Designed For You
If you want to scale, I’ll help you scale. If you want to remain a company of one, be on stage, or nurture your audience from behind your laptop at 20 hrs/week, we’ll make the methods, model, and math work for you, instead of forcing you into someone else’s model of success.
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Systems That Compound
Everything we build works together to create momentum. Your marketing feeds your sales. Your delivery systems strengthen your authority. Your operations support consistent growth. Instead of starting over with each new goal, you’ll build foundations that appreciate and compound over time.
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Community Without the Noise
You won’t find motivational hype or pressure to “hustle harder” here. Instead, you get an engaged community of thoughtful business owners and direct access to expert guidance when you need it. You get real support focused on sustainable success, not vanity metrics or false urgency.
It’s time to be guided by a business growth expert with real-world credibility and a deep background inside and outside of online business.
YOU’RE AN EXPERT.
Learn to run your business like one.
Subscribe for a weekly essay that goes beyond the surface-level tactics to help you build your business—and your business-building intuition.