Escape the “Tactics Trap” and start building real business foundations.
Program: DEFINE YOUR FOUNDATIONS
6-month group cohort
The next Cohort begins September 2025
You should be running your business, but your business is running you.
You’ve been in business long enough to know there are no shortcuts or silver bullets. And yet….
Instead of freedom and flexibility, you’re:
• Jumping from strategy to strategy without seeing consistent results.
• Following “proven” formulas that weren’t designed for your business.
• Investing in courses and programs that leave you more confused than confident.
• Trying to piece together random advice that doesn’t create a coherent whole.
• Feeling increasingly ashamed about what’s not working in your business.
You’re juggling three different business models, struggling with unpredictable monthly revenue, have no reliable pipeline for future growth, and your energy is drained by the mental overwhelm of controlled chaos.
Winging it with someone else’s growth plan isn’t the solution you’re looking for.
Let’s bring powerful, purposeful, predictable profitability into your business.
It’s time to pinpoint sustainable practices that work for your business.
• How you find clients
• How you deliver your services
• How you manage your money
• How you spend your time
No more shame about what’s not working, just the confidence that comes from knowing exactly how your business should run.
Define Your Foundations Cohort
INTRODUCING
A 6-month cohort program that helps expertise-based business owners escape the Tactics Trap and build strong business foundations—root by root, season by season.
Here’s what focusing on deeper business foundations can do for you:
Maura’s lead-gen and book of business exploded.
“My business totally blew up during the period where I was working with her and I went from ‘Why can’t I get any new clients on the calendar?’ to ‘I need to stop booking new client calls so I can do the work I’ve got.’
— Maura Madden, Maura Madden Financial Planning
Dani sold out her coaching offers. Twice.
First, I launched a coaching project that sold out. Then in the summer, I launched a light-lift six-week group program that saved me, financially over summer. Jessica suggested the idea on one of our calls, I put it together, hoping to get 10 people signed, and ended up with 25 people!
— Dani Cirignano, Self Made
Courtney booked out her services 5 months in advance.
After working with Jessica and implementing relationship marketing strategies thoughtfully designed for my business, I booked out three months in advance… then four…and then five! The seeds I sowed during the cohort are bearing fruit and bringing stability and predictability back into my business!
— Courtney Fanning, Big Picture Copywriting
This isn’t another program pushing generic formulas or complicated funnels.
Instead, you’ll get:
Systematic Approach
Learn how all pieces of your business work together as an integrated system, not just isolated tactics.
Multi-Format Learning
Engage with video tutorials, written exercises, group discussions, and live teaching that match how you learn best.
Supportive Community
Join a carefully curated group of fellow experts who want to build differently.
Personalized Guidance
Receive individual attention to implement frameworks in your specific business context.
Sustainable Practices
Build business foundations that appreciate and compound over time instead of quick fixes that fade.
Authentic Growth
Create aligned marketing and sales approaches that don’t require manipulation or endless content creation.
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![Jennifer Bower - Fortuna Money]()
“After my work in Deeper Foundations, I’m seeing consistently higher revenue, and I have a realistic plan for long-term growth.”
I’m also no longer spending time or money on “business theater” activities that I thought I “should” be doing; my marketing, sales, and content strategies actually fit my business model now! Deeper Foundations cut through the noise and gave me exactly what I needed! Jessica’s program took me back to first principles to build in a way that’s healthy for my business and my life.
— Jennifer Bower, Fortuna Money
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![Leanne Knight - Authentic Vision Media]()
“The business plan work we did early on illuminated the fact that even if my services were booked out, I would not be making enough money to support my life.”
I have a lot more clarity in regards to what my offers and client load should look like in order for my business to meet my needs. I now understand the steps I need to take to get there, and I know that making slow and steady progress is the only sustainable way forward!
— Leanne Knight, Authentic Vision Media
Here’s how it works:
PHASE 01
Design Your Business Model
Months 1 & 2
Instead of jumping straight to tactics, we start with purpose. You’ll get clear on your ideal customer, business model, unique expertise, and offer structure to design a profitable business model that guides everything else we build. No more guessing what might work—you’ll have a clear roadmap for sustainable growth.
PHASE 02
Build Your Foundations
Months 3 & 4
With your business model as our guide, we’ll implement the core systems your business needs to thrive. From relationship-based revenue to aligned operations, you’ll build foundations that work together and compound over time. Everything we create serves a clear purpose in your larger business ecosystem.
PHASE 03
Run Your Systems
Months 5 & 6
Learn to maintain and strengthen your foundations so they support consistent growth. You’ll establish essential business rhythms and metrics that keep you focused on what matters most. No more second-guessing—you’ll know exactly how to tend your business for long-term success.
Deliverables & Investment
• 6 Months of Structured Curriculum
• Templates and Frameworks for each system
• Access to on-demand Deeper Business Dialogue additional trainings
Foundational Curriculum
• Weekly Live Course Discussion
• 2 Private 1:1 Strategy Sessions
• Weekly Co-Working with Hot Seat Coaching
Live Workshops and Coaching
• Private Cohort Community Access
• All Membership events, including Monthly Metrics Reviews, Sales Sacred Hour
• Quarterly Intentions Setting
Community Support
Investment:
$300/month for 6 Months
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“Throughout the 6-month program, I gained valuable, meaningful connections with other business owners, created an offer suite that works for me AND my clients love, and went from feeling alone and isolated to knowing that amazing people have my back.”
— Monday Schreiber, LLC
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“I appreciated that you bridged a profitable business with meaningful work (some coaches are all about work you love, others all about the money, I liked the bridge). I feel like I have a sense of direction, and I know what to be working on rather than trying to do all of the things.”
— Laura Harley, Scintilla Centre
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“I love how you made it possible to see how my business works as an ecosystem via the business tracking tools you share with Deeper Foundations — I very much believe in our entire lives as ecosystems and also work with my own clients in that way.”
— Catherine LaSota, LLC
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“I really like how you simplify messy things into order, help solopreneurs prioritize one or two things, and provide a foundational system that meets each person where they are.”
— Katie Hobson, Hobson Growth Partners
Let me be your guide…
I’m Jessica Lackey, and I help expertise-based business owners like you build strong foundations that last. After years in Fortune 50 consulting and leading strategy at companies like McKinsey and Nike, I decided to bring my skills to smaller businesses that really needed them.
That’s when my entrepreneurial journey took a turn…
What I discovered was an industry built on selling tactics without teaching the fundamental skill of how to actually run a business. No one was showing business owners how all the pieces fit together into a working whole.
That’s why I created Deeper FoundationsTM.
By combining my real business background with a holistic, human-centered approach, I help you build business foundations that actually work for you. No manipulation tactics, no pressure to scale out of doing the work you love— just practical systems designed for sustainable success.
Let’s point out the elephant in the room.
You’ve probably invested in other courses and programs before.
Most business programs focus on isolated tactics–getting clients, writing your messaging, throwing together a checklist in Notion and calling it “operations”.
But sustainable business growth requires all of these functions working together as an integrated system.
Okay, you can keep your Notion dashboard, but I won’t:
❌ Push you into someone else’s business model
❌ Make you create endless content
❌ Overwhelm you with content
❌ Leave you to figure it out alone
❌ Sell you surface-level solutions
❌ Use manipulative sales tactics
Instead, we design systems aligned with how you want to work, focus on personal guidance and practical implementation, and learn authentic ways to attract and serve your clients.
Imagine having a business that becomes easier to run over time, not harder.
A business where your systems work together to create momentum, your revenue is predictable, and you know exactly what moves the needle in your business.
Gain a clear understanding of your business model and exactly what you need to focus on next.
Understand core business foundations that work together and make running your business easier over time.
Implement marketing and sales approaches that feel aligned with your values and natural way of working.
Make confident decisions about where to invest your time and energy for profitability and peace.
This offer is right for you if:
• You’ve been in business for at least a year but feel like you’re still winging it
• You can dedicate 2-4 hours a week, outside of class, to building foundations
• You’re tired of random tactics and ready to build real business foundations
• You’re willing to question “best practices” that don’t serve your business
• You value both strategic thinking and hands-on implementation support
• You want to build sustainable systems, not just chase quick wins
• You appreciate both analytical thinking and holistic approaches
This offer is not right for you if:
• You’re just starting out and haven’t worked with clients yet (consider the Deeper Foundations Membership instead.)
• You’re too far along in your business for this program (consider Refine Your Foundations instead)
• You’re not willing to question traditional business advice
• You can’t commit 2-4 hours weekly to implementation
• You’re seeking complicated funnels or tech solutions
• You prefer rigid formulas over flexible frameworks
• You’re looking for a quick fix or overnight success
• You’re only interested in tactical marketing tips
• You want someone to do all the work for you
You can create something sustainable and aligned with your values without manipulative marketing or exploitative sales tactics.
Let’s focus on building strong foundations that support the business you actually want to run, not someone else’s version of success.
FAQs
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March 13th, 2025 through August 14th, 2025.
The weekly live teaching and workshop calls are on Thursdays at 1 pm ET.
Optional co-working sessions are on Mondays at 2 pm ET.
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Plan for 2-4 hours per week, including our group sessions and implementation time. The curriculum is designed to work alongside your client work, with clear priorities so you know exactly where to focus your limited time.
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Item descriptionWe’re sold an image that the path to a “six-figure business” is fast, predictable, and linear. It’s not. While many Cohort participants make changes to their business that begin to bear fruit toward the end of the program, I’m not the right coach for you if you want someone to promise fast results.
Remember, you’re building something important. You’re not willing to compromise your values, or your health, or exploit your community for fast growth. That’s not a failure—it’s listening to your inner intuition about what success means to you. That’s why getting to a sustainable revenue level—your way—often takes longer than that image we’re sold.
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Yes, definitely. If you’ve built your foundation, but aren’t seeing the growth you’d like, something is missing or misaligned with those foundational pieces. Part of what we’ll do together is help you figure out what that is.
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This isn't about keeping up with an arbitrary timeline—it's about building foundations that last. You'll have continued access to all materials after the program ends.
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While live participation is encouraged for maximum benefit, all sessions are recorded. The weekly co-working sessions provide flexible support when you need it mos
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Refine Your Foundations is my high-touch 1:1 program for more established businesses ready to refine and elevate their existing foundations. Define Your Foundations is perfect if you're ready to build strong foundations from the ground up, with both structured guidance and personal attention in a supportive group setting.
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Unlike typical group programs that push one-size-fits-all formulas, the Define Your Foundations Cohort provides structured guidance through foundational business concepts plus personal attention to implement them in your specific business. You get access to sophisticated frameworks taught in manageable pieces, plus community support. Instead of jumping between random tactics, you'll learn how to think systematically about your business and create sustainable practices that grow stronger over time.
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You'll have continued access to the core curriculum and materials for as long as the program exists. If you’d like to continue your momentum, many students opt to join the Deeper Foundations Membership community for $30 a month. Many participants also choose to go through the Define Your Foundations program multiple times to deepen specific foundations, with a discount available for program alumni.
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If within the first 30 days of the program, you decide the program is not right for you, I’ll cancel your future payments or refund your payment less your first month’s non-refundable deposit. I certainly don’t want you to spend any time, money, or energy on a course that’s not right for you!
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The investment is $1800 for the course + community, or $3000 for the added 1:1 coaching tier. There are two payment options:
Full Payment: Make your full payment for the six-month program upfront.
Installment Plan: Make your first payment today. Pay the rest of your tuition in 5 monthly installments
If you need a different payment plan or some other form of financial assistance, or if you’re in a position to and would like to pay it forward and contribute to someone else’s program fee, please email me to discuss your situation.
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The course will be hosted in a private Circle community. I’ll be in the community daily answering questions so you’ll never get stuck in between sessions.
Ready to escape the “Tactics Trap” and build real foundations?
Let’s build a business that lasts.