Most business advice is built for startups chasing scale or influencers chasing likes. But that’s not what you’re here to do.

Leaving the Casino: Stop Betting on Tactics and Start Building a Business That Works is a practical guide for coaches, consultants, creatives, and other expert business owners who are done gambling on surface-level tactics and hustle culture—and ready for a grounded approach to growth.

You’ll learn how to make aligned decisions about pricing, marketing, and hiring, while exploring the bigger questions that shape your business.